Formal Proposal

Title: - ‘Shabby Chic’
Topic: - Fashion- high street vs. designer and the pressure within society to look good.
Type of Documentary: - Mixed

Style of Documentary: - entertaining, informative yet informal, variety of content, quite fast moving, some slang used, fashion themed music used throughout.

Channel and Scheduling: - Channel 4, Saturday at 8:30- 9:00 pm

Target Audience: - 15- 30 years old, mostly women interested in fashion.

Primary Research needed: - locations for filming, interviews, music.

Secondary Research needed: - Magazines, Newspapers, internet research, relevant TV programmes.

Narrative Structure: - Single strand, none linear, open.

Outline of Content:
Little Black Dress- Should every woman own one?

Vox Pop- Liverpool about whether people would wear charity shop clothes.
Interviews with Primark/ Topshop about the quality of their items and status.
Interview with designers (e.g. Vivienne Westwood) – Cavern Walks
Footage in charity shops of the goods and to show contrast of how many people shop in them.
Montage of high street shop logos.
Size Zero- the issues with the models and how they influence young people/ whether people feel that they have to be slim to be considered attractive (pressures within society).
Interview with size zero fashion icons- Mary- Kate and Ashley Olsen, Nicole Richie.
Celebrity clothes ranges, Katie Price underwear, Fearne Cotton, Coleen Rooney. Kate Moss for Topshop, Gwen Stefani- L.A.M.B.
Resource Requirements: - Music Videos, cat walks, websites, still images, magazine photos.
Microphones, digital camera video and still, tripod, PC, Adobe Premiere.