Running Order

Documentary: ‘Shabby Chic’
Channel: Channel 4
Scheduling: Saturday at 8:00pm- 8:30pm
Duration: 27 minutes (including advert break)

Montage of clothes shop logos gradually getting faster - 20 secs.

Suddenly stops, opening titles - 10 secs.

Voiceover introduces the topic, explaining that in a questionnaire people preferred high street clothing to designer and asking the question why this is whilst tracking shot through Liverpool town centre showing high street and designer shops - 1 minute.

Vox pop “whether you would wear clothes from charity shops” Girl standing with us looking stylish with charity clothes on – 1 minute 30 secs.

Interview with a worker at Topshop explaining whether they think people have to spend a lot of money to look good and whether you have to wear designer to look good – 1 minute.

5 MINUTES

Montage of magazine cuttings: high street clothes vs. designer, ‘Vogue’ by Madonna playing – 20 secs.

Slow zoom out from extreme close up to reveal a size zero model. Voiceover explaining how a lot of people have become obsessed with weight and that they think they have to be super skinny to look beautiful – 20 secs.

Interview with Vivienne Westwood about what she thinks about the size zero situation and if she would consider using over size 12 to model her clothes – 1 minute.

Archive footage of Fashion Label catwalks such as Chanel, Vivienne Westwood, Gucci and Burberry showing skinny models modelling them – 30 secs.

Our own version of a catwalk using models of different sizes wearing high street and charity shop clothes showing that they look good too - 1 minute.

Interview with Mary- Kate and Ashley Olsen (size zero fashion icons) talking about whether they think the media effects their weight and if they feel responsible for girls who look up to them and also talking about their own clothing range – 1 minute.

Interview with Kate Moss about her own label at Topshop and whether she shops more at high street or designer and which she prefers - 1 minute.

Montage of models in LBD’s, voiceover discussing ‘Does every woman have to own a little black dress and does it matter if its high street or designer?’ - 1 minute.

Big close up of programme title made out of clothes, jewellery and shoes etc – 5 secs.

ADVERT BREAK

Big close up of programme title made out of clothes, jewellery and shoes etc – 5 secs.

Interview with Anna Wintour and what she thinks about charity clothes. ‘Vogue’ by Madonna in background – 1 minute.

Formal Proposal

Title: - ‘Shabby Chic’
Topic: - Fashion- high street vs. designer and the pressure within society to look good.
Type of Documentary: - Mixed

Style of Documentary: - entertaining, informative yet informal, variety of content, quite fast moving, some slang used, fashion themed music used throughout.

Channel and Scheduling: - Channel 4, Saturday at 8:30- 9:00 pm

Target Audience: - 15- 30 years old, mostly women interested in fashion.

Primary Research needed: - locations for filming, interviews, music.

Secondary Research needed: - Magazines, Newspapers, internet research, relevant TV programmes.

Narrative Structure: - Single strand, none linear, open.

Outline of Content:
Little Black Dress- Should every woman own one?

Vox Pop- Liverpool about whether people would wear charity shop clothes.
Interviews with Primark/ Topshop about the quality of their items and status.
Interview with designers (e.g. Vivienne Westwood) – Cavern Walks
Footage in charity shops of the goods and to show contrast of how many people shop in them.
Montage of high street shop logos.
Size Zero- the issues with the models and how they influence young people/ whether people feel that they have to be slim to be considered attractive (pressures within society).
Interview with size zero fashion icons- Mary- Kate and Ashley Olsen, Nicole Richie.
Celebrity clothes ranges, Katie Price underwear, Fearne Cotton, Coleen Rooney. Kate Moss for Topshop, Gwen Stefani- L.A.M.B.
Resource Requirements: - Music Videos, cat walks, websites, still images, magazine photos.
Microphones, digital camera video and still, tripod, PC, Adobe Premiere.

Documentary Ideas

We did a class brain storm of possible topics for our documentary; here is the list of what we came up with:

In our groups of three we came up with a spider diagram of the things that we associate with fashion, this was so that we could start thinking of the content of the programme and also the title.

We then decided that the documentary would be called ‘Shabby Chic’ and that it would be broadcast on Channel 4 at half past 8 on a Wednesday. We decided that the target audience for our programme should be predominantly women aged 15-30.

Questionnaire Results

Are you male of female?
Male- 11
Female- 19

This shows that our survey is slightly bias, however our target audience is more likely to be women, therefore the results will be more efficient in our decision making, for the content.
How old are you?

This shows that most of the people questioned were in the age group of 10-20 and fit into our target audience range.

What is your occupation?

This shows that most of the people in the survey were students. Therefore our results will be helpful, because we will be able to make decisions that reflect the target audience.


What is your favourite colour?

This shows that most people like the colour blue therefore we will use this colour in our graphics and opening title sequence to appeal to the audience.


What type of music do you listen to?This shows that most people listen to pop and rock music, this will influence our decisions about what music to have in the background and also whether sub-genres such as ‘goths’ and ‘indies’ clothes are influenced by the music that they listen to.

Would you ever consider buying clothes from a charity shop?
Yes- 17 No- 13

This shows that the majority of people would consider buying clothes from a charity shop. Therefore we will include a vox pop to see if people would wear clothes on a model that have come from a charity shop and record their reactions when they find out where the clothes are from. This will reflect our overall message of whether you have to spend lots of money to look good and whether you have to conform to society’s idea about fashion.

This signifies that most people would buy charity shop clothes for originality. We could potentially refer to these results in our vox pop or in the script for the voice over.

Approximately how much do you spend on clothes a month?

This shows that most people spend £10- £30 on clothes a month. This gives us an indication of whether they prefer to shop for high street clothes or whether they buy more expensive designer wear. From these results I can assume that most people prefer to shop in high street shops.

Do you prefer clothes from the high street or designer?

These results re-enforce the previous results, they show that most people prefer to shop on the high street. We may include these results in the programme to display our views.

9.) Do any celebrities influence the way you dress?
Yes- 13 No- 16

This shows that many people are not influenced by celebrities, however many people do look at celebrities as style icons. Therefore we will include interviews with celebrities about the fashion ranges and the pressures that they face in the lime light to look fashionable and attractive.
The graph below shows the celebrities which people admire and aspire to own their clothes. Therefore we will interview them in the programme.

10.) Are there any fashion trends you dislike?

This graph shows that people dislike a lot of fashions, therefore everyone’s taste in fashion are different. We may use this information in the programme to reflect the issues about looking good, regarding the style and make of the clothes that people wear. This information will contribute to the underlying theme of pressures within society.


11.) What are your favourite shops?

This shows that most people like River Island, Topshop and Newlook which are all high street shops. This information could be used in the programme and we will also include footage inside these shops and possibly have interviews with the staff and managers about their store.

Questionnaire

Audience Profile

This is Sarah Parkinson, a typical member of the target audience for our documentary. Sarah is 18 years old and attends Weatherhead Sixth Form where she studies three A Levels. Sarah enjoys spending time with her friends, any kind of music and loves chocolate.

As a group we came up with a questionnaire so that we could collate the results and make a list of possible content that we could produce that our target audience would find interesting and entertaining. Here is a copy of the questionnaire that we produced and used for our survey:

1.) Are you male or female?

2.) How old are you?
10-20 □ 21-30 □ 31-40 □ 41-50 □ 60+ □

3.) What is your occupation?


4.) What is your favourite colour?

5.) What type of music do you listen to?
Indie □
Alternative □
Pop □
Rock □
Electro □
Other □ please specify

6.) Would you ever consider buying clothes from a charity shop?

If so Why?
Good value for money □
Originality □
Other □ please specify

7.) Approximately how much do you spend on clothes a month?
£10- £30 □ £30- £60 □ £60-£90 □ £90-£120 □ £120+ □

8.) Do you prefer clothes from the high street or designer? Why?



9.) Do any celebrities influence the way you dress? If so who and why?



10.) Are there any fashion trends that you dislike? If so what are they?




11.) What are your favourite shops?

TV Scheduling

The schedule for each day can be broken down into clear segments.

How would you categorise these schedules?

- Breakfast

- Daytime

- Children's Programmes

- Peak Time

- Post Water

Who are the target audience for these segments?

- Breakfast - Differs according to the channel.

- Daytime - Housewives, elderly, unemployed, students.

- Children's Programmes - Children.

- Peak Time - Families, Mass audiences. This is shown between 7-10pm and is the most important time of the day.

- Post Watershed - Adults.

What would you say are the most popular genres on television?

- Soaps are the most popular e.g. Eastenders, Emmerdale, Hollyoaks.

- Sit-coms e.g. Friends, Skins.

- Reality T.V e.g. X-factor, Big Brother, I'm a celebrity get me out of here.

- Game Shows e.g. The Cube, Deal or No Deal.

- Cookery Programmes e.g. Ready Steady Cook, Come dine with me.

- Football - one off's, not sport in general - football matches.

Who is the target audience of each terrestrial channel?

- BBC1 - Everyone - We have to pay the license fee for it so everyone must be catered for at some time in the day.

- BBC2 - Minority Audiences, although, it has become more popular.

- ITV1 - Everyone (but this channel is not as good as BBC1 as it has no specific kids programmes, however, it does have programmes that children can watch).

- FIVE - Everyone

- Channel 4 - Everyone

Roughly, what percentage of each channel's schedule is taken up with repeats? Why do you think this is?

- BBC1 and ITV1 10% - have hardly any repeats, they have large audiences so they can afford to produce more programmes to fill up the schedule rather than repeating previously shown programmes.

- BBC2 - 30-40% - they do not have the money to be able to produce more shows therefore they must use up the schedule with repeats from previously shown programmes.

- FIVE - 40% - they do not have large audiences therefore they don not get the funding they need to make more programmes so they have to take up the schedule with repeats.

- Channel 4- 30% - they do not have a large audience so they do not get enough money in order to produce more programmes so they have to take up the rest of the schedule with repeats.

Which channels have more imported programmes in their schedule?

BBC2, Channel 4 and FIVE all have mainly imported programmes in their schedule as it is cheaper to import new programmes rather than paying to make them whereas BBC1 and ITV1 can afford to make their own programmes so they don’t have to import them.

What do you understand about the term 'The Watershed' and where does this occur in the schedule?

The term 'The Watershed' is a term used to describe programmes that will be starting from 9 o'clock onwards that are intended for adults only.

Documentary Analysis 3, 4 and 5- Marketing Meatloaf, My Shocking Story and 9- 11 Faker

Type:
Mixed

Themes:
How audiences can be manipulated by the marketing.
Narrative Structure:
Single strand
linear
factual documentary
Binary opposition – ugly V pretty (beauty and the beast)

Camerawork:
low angle of radio city music hall – establishing shot
P.O.V shot into press conference – audience positioned as being part of process
Handheld effect
Still images – close up of pictures and pans across to keep the audience interested

Mise en Scene:
Meatloaf performing at a concert in background
CD as background
logo
Meatloaf in recording studio
costume – code of attire connotes authority

Sound:
Voice over narration – plain exposition direct address commentary/description – non diagetic
sinister, dramatic, orchestral soundtrack
sinister music talking about CD – non diagetic
diagetic/non diagetic Meatloaf music

Editing:
cuts
montage – keeps focusing on name Meatloaf brand
jumps from marketing room to long take of production to show that it is being created
shot-reverse-shot – dissolves

Archive material:
Grammy Awards
Brit Awards
Press Conference
Behind the scenes on video
newspapers
Top of the Pops
The news

Graphics:
Magazine article template
Slow motion

Documentary Analysis 4- My Shocking Story

Type of Documentary:

Mixed - Interviews, Actuality Footage, Archive Material.

Themes:

Obesity and the problems it can cause in later life. (Americans).

Narrative Structure:

Single Strand - The documentary is about one topic - obesity in children. Closed narrative - All the loose ends are tied up at the end of the documentary, the audience wern't left asking any questions, all answers were given.

Camera Work:

Interviews were filmed to either the left or right hand side of the screen and were shot in Close-up or Medium Close-up. Over the shoulder shots were used throughout the documentary. Point of view shot over the state of Texas, America. Fast motion is used as children walk past.

Mise-en-scene:

CHROMAKEY - Blue or green screen used as the backdrop for some of the interviews. Eyeline of the interviews was approximately 1/3 of the way up the screen. The boy Dexter has a very boyish bedroom; blue walls, football posters etc.

Sound:

Voiceover - the narrator of the programme is male, old and speaks satndard English. No clear accent, he is used as the glue to hold the narrative together - he is used to tell the story and anchor the meaning. Relaxing, soothing music is used in the background. A train is heard going past at one point in the documentary.

Editing:

Cut and cross cutting were the main editing used in this documentary, they used simple editing to keep the audiences attention on the story rather than them being distracted by too much fancy editing.

Archive Material:

Canteen
Library
Fat Acadamy

Graphics:

Graphics used to anchor who the people being interviewed were and their relevance to the topic. The text was always on the opposite side of the screen than the interviewee. The font and colour were plain (white) to prevent to much focus on them.

Documentary Analysis 5- 911 Faker

Type Of Documentary: mixed - narrator and interviews

Theme: tragedy, terrorism

Narrative: serious toned voice over

Camera Work: closed up of barbed fence of ground zero to show intensity, steady cam when filming all interviews shows that it is personal between interviewee and audience, wide shot of people being interviewed, long shot showing the whole of NYC

Mise en Scene: interviewees in natural settings e.g. office, at home, setting for interview usually calm and relaxed and not much going on in background

Sound: end of opening sequence there are screams which represents the effect the terrorist attack had on the public, dramatic music when describing tragic events, non-diagetic sound of voices in an office behind voice over - juxtaposed with office setting, voice over reinacting womans statement of her tragic event at 9/11, voice over of extract of womans email

Editing: cuts - linking scenes together

Archieve Material: actuality footage of the events which happened on 9/11, footage of a press conference, actuality footage of journalists

Graphics: still images, name and subtitle under interviewee, opening titles, credits

(Channel 4, Saturday 12 September 2009, Also now on 4OD)