Interviews

Here are the interview questions that we put together to get peoples different view points on how much you have to spend to be fashionable:

Interview questions for Lisa Smedley who wears mostly clothes from charity shops.

1. Why do you buy clothes from charity shops?

2. What do you look for when going to charity shops?

3. Do you own more charity shop clothes than high street?

4. How much do you spend on charity shop clothes a month?

5. Who are your fashion influences?

6. Does music also influence your fashion sense?

7. Do you think there is prejudice about charity shop clothes? Why do you think this is?

8. Can you talk us through your wardrobe please?

Interview questions for Neil Cooper, a designer at Repooc couture.

1. Where do you get inspiration for your designs?

2. Do any high street or designer stores influence your designs?

3. Have you ever bought clothes from a charity shop?

4. Do you think that there are pressures within society to own designer brands and to be on trend?

5. You said on your website that you believe the fashion world is being dominated by more and more high street giants- can you explain why you think this?

Vox Pop questions for Liverpool Town Centre

1. What do you associate with the phrase 'Shabby Chic'?

2. Where do you shop for clothes? Why?

3. Would you shop at a charity shop? Why?

4. What do you think of what I'm wearing?

5. What if I told you that it only cost £4 from a charity shop?

Storyboard/ Opening Credits

Then we made a story board of our opening title sequence so that we would now each frame for filming. For the opening titles we came up with the idea that we would produce a stop motion video using my partners Digital camera to take pictures of a sequence of clothes forming the words 'Shabby Chic'.

She produced this stop motion animation using an SLR digital camera placed on a tripod; taking individual shots of the items of clothing being moved and then repeating the process until she had an entire sequence. Then she imported the photos onto windows movie maker and adjusted the picture duration so that it would last for 0.125 seconds, therefore making a fast transition from photo to photo so that the clothing looks animated. She added 10 extra frames that she edited on Adobe Photoshop using the Cut out effect. Over the original layer she added the edited layer and adjusted the opacity so that it gradually increased and on the final frame in the sequence the opacity is at 100%.

Here is the first frame from the sequence

Here is a frame in the sequence towards the end, when the editted layer is 50% opacity over the original layer

Here is the final frame in the sequence.

Running Order

Documentary: ‘Shabby Chic’
Channel: Channel 4
Scheduling: Saturday at 8:00pm- 8:30pm
Duration: 27 minutes (including advert break)

Montage of clothes shop logos gradually getting faster - 20 secs.

Suddenly stops, opening titles - 10 secs.

Voiceover introduces the topic, explaining that in a questionnaire people preferred high street clothing to designer and asking the question why this is whilst tracking shot through Liverpool town centre showing high street and designer shops - 1 minute.

Vox pop “whether you would wear clothes from charity shops” Girl standing with us looking stylish with charity clothes on – 1 minute 30 secs.

Interview with a worker at Topshop explaining whether they think people have to spend a lot of money to look good and whether you have to wear designer to look good – 1 minute.

5 MINUTES

Montage of magazine cuttings: high street clothes vs. designer, ‘Vogue’ by Madonna playing – 20 secs.

Slow zoom out from extreme close up to reveal a size zero model. Voiceover explaining how a lot of people have become obsessed with weight and that they think they have to be super skinny to look beautiful – 20 secs.

Interview with Vivienne Westwood about what she thinks about the size zero situation and if she would consider using over size 12 to model her clothes – 1 minute.

Archive footage of Fashion Label catwalks such as Chanel, Vivienne Westwood, Gucci and Burberry showing skinny models modelling them – 30 secs.

Our own version of a catwalk using models of different sizes wearing high street and charity shop clothes showing that they look good too - 1 minute.

Interview with Mary- Kate and Ashley Olsen (size zero fashion icons) talking about whether they think the media effects their weight and if they feel responsible for girls who look up to them and also talking about their own clothing range – 1 minute.

Interview with Kate Moss about her own label at Topshop and whether she shops more at high street or designer and which she prefers - 1 minute.

Montage of models in LBD’s, voiceover discussing ‘Does every woman have to own a little black dress and does it matter if its high street or designer?’ - 1 minute.

Big close up of programme title made out of clothes, jewellery and shoes etc – 5 secs.

ADVERT BREAK

Big close up of programme title made out of clothes, jewellery and shoes etc – 5 secs.

Interview with Anna Wintour and what she thinks about charity clothes. ‘Vogue’ by Madonna in background – 1 minute.

Formal Proposal

Title: - ‘Shabby Chic’
Topic: - Fashion- high street vs. designer and the pressure within society to look good.
Type of Documentary: - Mixed

Style of Documentary: - entertaining, informative yet informal, variety of content, quite fast moving, some slang used, fashion themed music used throughout.

Channel and Scheduling: - Channel 4, Saturday at 8:30- 9:00 pm

Target Audience: - 15- 30 years old, mostly women interested in fashion.

Primary Research needed: - locations for filming, interviews, music.

Secondary Research needed: - Magazines, Newspapers, internet research, relevant TV programmes.

Narrative Structure: - Single strand, none linear, open.

Outline of Content:
Little Black Dress- Should every woman own one?

Vox Pop- Liverpool about whether people would wear charity shop clothes.
Interviews with Primark/ Topshop about the quality of their items and status.
Interview with designers (e.g. Vivienne Westwood) – Cavern Walks
Footage in charity shops of the goods and to show contrast of how many people shop in them.
Montage of high street shop logos.
Size Zero- the issues with the models and how they influence young people/ whether people feel that they have to be slim to be considered attractive (pressures within society).
Interview with size zero fashion icons- Mary- Kate and Ashley Olsen, Nicole Richie.
Celebrity clothes ranges, Katie Price underwear, Fearne Cotton, Coleen Rooney. Kate Moss for Topshop, Gwen Stefani- L.A.M.B.
Resource Requirements: - Music Videos, cat walks, websites, still images, magazine photos.
Microphones, digital camera video and still, tripod, PC, Adobe Premiere.

Documentary Ideas

We did a class brain storm of possible topics for our documentary; here is the list of what we came up with:

In our groups of three we came up with a spider diagram of the things that we associate with fashion, this was so that we could start thinking of the content of the programme and also the title.

We then decided that the documentary would be called ‘Shabby Chic’ and that it would be broadcast on Channel 4 at half past 8 on a Wednesday. We decided that the target audience for our programme should be predominantly women aged 15-30.

Questionnaire Results

Are you male of female?
Male- 11
Female- 19

This shows that our survey is slightly bias, however our target audience is more likely to be women, therefore the results will be more efficient in our decision making, for the content.
How old are you?

This shows that most of the people questioned were in the age group of 10-20 and fit into our target audience range.

What is your occupation?

This shows that most of the people in the survey were students. Therefore our results will be helpful, because we will be able to make decisions that reflect the target audience.


What is your favourite colour?

This shows that most people like the colour blue therefore we will use this colour in our graphics and opening title sequence to appeal to the audience.


What type of music do you listen to?This shows that most people listen to pop and rock music, this will influence our decisions about what music to have in the background and also whether sub-genres such as ‘goths’ and ‘indies’ clothes are influenced by the music that they listen to.

Would you ever consider buying clothes from a charity shop?
Yes- 17 No- 13

This shows that the majority of people would consider buying clothes from a charity shop. Therefore we will include a vox pop to see if people would wear clothes on a model that have come from a charity shop and record their reactions when they find out where the clothes are from. This will reflect our overall message of whether you have to spend lots of money to look good and whether you have to conform to society’s idea about fashion.

This signifies that most people would buy charity shop clothes for originality. We could potentially refer to these results in our vox pop or in the script for the voice over.

Approximately how much do you spend on clothes a month?

This shows that most people spend £10- £30 on clothes a month. This gives us an indication of whether they prefer to shop for high street clothes or whether they buy more expensive designer wear. From these results I can assume that most people prefer to shop in high street shops.

Do you prefer clothes from the high street or designer?

These results re-enforce the previous results, they show that most people prefer to shop on the high street. We may include these results in the programme to display our views.

9.) Do any celebrities influence the way you dress?
Yes- 13 No- 16

This shows that many people are not influenced by celebrities, however many people do look at celebrities as style icons. Therefore we will include interviews with celebrities about the fashion ranges and the pressures that they face in the lime light to look fashionable and attractive.
The graph below shows the celebrities which people admire and aspire to own their clothes. Therefore we will interview them in the programme.

10.) Are there any fashion trends you dislike?

This graph shows that people dislike a lot of fashions, therefore everyone’s taste in fashion are different. We may use this information in the programme to reflect the issues about looking good, regarding the style and make of the clothes that people wear. This information will contribute to the underlying theme of pressures within society.


11.) What are your favourite shops?

This shows that most people like River Island, Topshop and Newlook which are all high street shops. This information could be used in the programme and we will also include footage inside these shops and possibly have interviews with the staff and managers about their store.

Questionnaire

Audience Profile

This is Sarah Parkinson, a typical member of the target audience for our documentary. Sarah is 18 years old and attends Weatherhead Sixth Form where she studies three A Levels. Sarah enjoys spending time with her friends, any kind of music and loves chocolate.

As a group we came up with a questionnaire so that we could collate the results and make a list of possible content that we could produce that our target audience would find interesting and entertaining. Here is a copy of the questionnaire that we produced and used for our survey:

1.) Are you male or female?

2.) How old are you?
10-20 □ 21-30 □ 31-40 □ 41-50 □ 60+ □

3.) What is your occupation?


4.) What is your favourite colour?

5.) What type of music do you listen to?
Indie □
Alternative □
Pop □
Rock □
Electro □
Other □ please specify

6.) Would you ever consider buying clothes from a charity shop?

If so Why?
Good value for money □
Originality □
Other □ please specify

7.) Approximately how much do you spend on clothes a month?
£10- £30 □ £30- £60 □ £60-£90 □ £90-£120 □ £120+ □

8.) Do you prefer clothes from the high street or designer? Why?



9.) Do any celebrities influence the way you dress? If so who and why?



10.) Are there any fashion trends that you dislike? If so what are they?




11.) What are your favourite shops?