Radio Trailer

We looked at proffessional trailers so that we could get an idea of what to include in our own trailers and so that we could learn the different techniques used to engage and attract the target audience.

- Extracts from the programme are used
- Voice over- outlining the narrative and posing questions outlined in the programme
- Channel name- last thing you hear
- Scheduling
- Music (aural cue)- gives a hint of the tone and the content

Firstly we planned what was going to be put into the advert. We decided that we needed to include a voice over by the same person used in our documentary to make it coherent, we also decided to use extracts from our production that we thought would be humorous or would appeal to the target audience.
Chloe arranged the extracts on a time line in Premier and imported music called 'Filthy Gorgeous' that is also included in our documentary. The music is significant because it alludes to the overall theme of the programme; looking good for less and the stigma against charity shop clothing.
Then wrote a voice over script for the advert that poses questions which will be answered in the programme and that gives an indication of what the programme is about:

-‘Do you spend thousands of pounds a year on clothes?Explore the reasons why even in tough times people still buy designer and high street makes to excess. There is a cheaper alternative. Love the label?‘Shabby Chic’ Wednesday 6th January 8:30 on 4’

We recorded the voice over using the radio studio at my school and Adobe Audition and then imported it into Premier and arranged all of the audio clips in a logical order.