Print Advert

Codes and Conventions of Print Adverts

- One strong key image
- Words kept to a minimum
- Slogan
- Channel logo (prominent)
- Scheduling

For the print advert Chelsea cut out Shabby Chic from a still photograph used in the opening credits and Chloe created the background. She produced the background using a photograph that she had taken which she then manipulated in Adobe Photoshop. She then added the channel 4 logo which she found on the internet and she used the magic wand tool to remove the white and she also used the paint bucket tool to change the colour of the outline from black to white. Finally she added the scheduling information over a white box, because it was the conventional style used on channel 4 print adverts.



This is the original photograph:

This is how it turned out due to manipulation:

I researched a website that makes advertising for channel four. http://www.4creative.co.uk/flash/#/print/press_and_poster/

Looking at these images, I can see that the Channel 4 logo is placed in the centre on the far right. There is one main image and the writing is in a box which also makes it original. These posters display a tagline for example "Seems nothing like quite what it is", the title of the programme, date when it is on and what time it starts.

This is our finished print advert